Get closer to Guy Fieri in Diners, Drive-Ins and Dives
Food Network is inviting you to go one step beyond the television box with Smell-o-Vision.
Launching just in time for Easter, we’re giving you the chance to feel like you’re getting up close and personal with your favourite Food Network chefs.
Be prepared to restrain yourself from licking the TV, as you experience the sights and smells of a traditional American diner with Guy Fieri in Diner’s, Drive-Ins and Dives, enjoy the aromas of home baking on Cupcake Wars and feel like you’re in the Hampton home kitchen of Ina Garten, as she bakes her signature dishes.
All you need to do to receive Smell-o-vision is to re-tune your TV ahead of the digital switchover on 4th April and go to the Food Network UK TV channel – channel 49 on Freeview, 405/406 freesat, or 262/263 on Sky.
Nick Thorogood, Managing Director of Food Network UK is very excited to be bringing this innovation to the British public. ‘It is one thing to get viewers mouths watering seeing all the delicious foods our chefs make on the channel, but we wanted to bring viewers an even better experience by giving them the opportunity to enjoy the fantastic smells created in our kitchens so have been working hard since we launched almost 2 years ago to get Smell-o-vision off the ground.’
Nick added, ‘We’re sure that by experiencing all the different smells of the food on our channel, viewers will be even more likely to go to the kitchen and try and make the recipes for themselves.’
The technology used is a far cry from the crude attempts of the 1960s. Experts working under Ralph Loopi, who helped pioneer technology such as the mini-disc, Segway and no-touch taps, mapped around 70 key smells from the 1,600 that the human nose can detect.
By developing technology to digitally capture and transmit the aromas in exact proportions, around 98% of culinary aromas can be reproduced. The most difficult smells to capture are almond and spinach, but most strong food smells are indistinguishable from the real thing.
The innovative Smell-o-Vision technology is initially being trialled in the UK by Food Network UK, before hopefully being rolled out throughout Europe by the end of the year.
Diva Month