
Working the market stall
Initially we started at the farmer’s market where we lived in West London. Having navigated the odd politics involved, we first pitched a stall in March 2007. We focused on the things we knew, primarily home-baked American treats, and were armed with all the positive feedback from family and colleagues on either side of the pond. While we investigated requests for classic British items such as Victoria Sponge or Battenburg Cake, we opted to stay our course. We had tasted far too many mediocre UK versions of US recipes such as Red Velvet Cake that we decided we had no place in pretending to know how to bake a Christmas cake or other uniquely British puds (American and/or other readers insert dessert here). To our surprise, our taste testers had steered us in the right direction and momentum started to build.





Diva Month